Chris Bernat from Vapor Apparel highlights how improvements in fabric and print technologies mean there are good margin opportunities in sublimation apparel printing.
Speaking at FESPA 2014, Chris highlighted how sublimation printing can be used to produce fantastic looking products with a real ‘wow’ factor on fabrics that have improved beyond recognition in recent years.
As well as the opportunity to produce unique fashion items, it was particularly interesting to see the potential for tapping in to high performance clothing markets. Triathletes, runners, cyclists and sailors are great markets with real margins and this offers a way for printers to add a valuable revenue stream to their business.
The availability of affordable equipment, great art and design, together with online marketing and selling channels means this could be a great time to add sublimation to the mix.
Vapor Apparel supplies high quality performance apparel, bulk fabric and a variety of accessories to digital decorators and printers. For more details see the Vapor Apparel web site, download the catalogue, or visit the Vapor Apparel YouTube channel.