Is this the Future for Print Publishing? Seth Godin shows the way…

Why Printers and Publishers Should be Keeping a Close Eye on Seth Godin’s Latest Book Project Who is Seth Godin? Seth Godin is an author, entrepreneur and marketer – he’s written over a dozen books, many on marketing in the Continue reading




Omnichannel – and the one question printers need to ask…

Omnichannel is one of those terms being bandied around by brand managers and marketers these days, usually mixed in with a lot of waffle about the ‘consumer journey’, ‘experiencing the brand’, ‘customer engagement strategy, ‘socially-connected consumers’ and the like. Omnichannel Continue reading




Share-a-Coke Campaign arrives in Philippines – and why it matters to print…

Coca-Cola’s ‘Share-a-Coke’ campaign where you can purchase a personalised bottle of the world’s favourite sparkling beverage with your own name on the label has now arrived in the Philippines. That makes over 50 countries where the ‘Share-a-Coke’ campaign is now Continue reading